SEO tools have become an important weapon. Today, every individual is dependent on the SEO tools. Of course, your long hour of manual work does pay off, but a tool is equally important to speed up the process. It also organizes your work efficiently. However, before you select any tool, make sure that you know certain rules-
Where will you be using the tools? will you be using the tool on your computer for office purpose or a personal laptop for your home? There are certain SEO tools which are licensed per computer, while the others can be used on several machines.
How many people will be using it? There are different licensing options for SEO tools. If a single user wants to use it, there is single-person licensing option. In case, a group wants to use it, each person will be given a license. So, different software is available which provides flexible licensing options.
Is only one person responsible for the SEO jobs? Go for all-in-one SEO package if only one person is going to handle the optimization job. However, if there are in house teams who specialize in different optimization aspects, then there are separate tools available.
Is client reporting needed? If you are use SEO tools for your own website, then you actually do not need graphs or reports frequently. However, if you are providing SEO services, then reporting is needed. Also, see whether you can customize or brand the reports or not.
Your goal? Just a mere ranking on the top with the help of the keyword is not enough. This should not be your ultimate goal. You need a lot of clients, visitors and subscribers to grow your business.
Remember the above points and choose the SEO tool wisely.